Innovation is the lifeblood of Longgang's printing industry. In a city with nearly 900 licensed printing companies, standing still means falling behind -7. Yet Longgang manufacturers not only survive—they thrive, continuously pushing the boundaries of what's possible in paper and paper-plastic printing.

The Innovation Ecosystem

What drives innovation in Longgang? The answer lies in the city's unique industrial structure. With thousands of printing-related businesses within a 10-minute drive, knowledge flows freely, and competition spurs improvement -3. Shared logistics networks reduce transportation costs by 18-22% compared to other manufacturing centers, freeing resources for investment in new technology -3.

The city has institutionalized innovation through partnerships with leading universities. The Longgang Research Academy, run in collaboration with Beijing Printing Institute and Zhejiang Sci-Tech University, provides local factories access to cutting-edge research in eco-friendly inks, automation, and smart production systems -3-9. Companies like Chengde Technology have built national R&D centers, while the Zhejiang Sci-Tech University Research Institute operates a joint training base that imports 30 postgraduate students annually in design, materials, and equipment fields -9.

From Mass Production to Customized Solutions

Longgang's printing industry has evolved dramatically from its low-cost, high-volume origins. Today's manufacturers embrace what the industry calls "small-batch customization"—flexible production models capable of quickly meeting personalized demand -2.

This shift is exemplified by companies like Zhejiang Qinggeng Yudu Industrial Co., Ltd., which customizes admission letters for universities by incorporating their traditions and local culture, providing integrated design-to-production services -2. The firm has collaborated with prestigious institutions such as Zhejiang University of Technology, Jiaxing University, Southwest Jiaotong University, and Beihang University.

Zhe Jiang Wenzhou Longgang Qiangyi Paper&Plastic Package Factory embodies this customer-centric approach. Since its founding in 2017, Qiangyi has focused on understanding client needs and translating them into tailored packaging solutions. Whether a startup needs small batch customizations for market testing or an established enterprise requires large wholesale orders, Qiangyi's flexible production capabilities scale to meet diverse requirements.

Entering New Markets: The Designer Toy Revolution

One of the most exciting developments in Longgang's printing industry is its expansion into designer toys and anime merchandise. From January to July 2025, the output of the city's designer toy-related industry surpassed 2.5 billion yuan—nearly triple the figure from the same period last year—accounting for about one-fifth of its total printing output -2.

More than 100 companies have already joined this sector, producing acrylic figure stands, trading cards, badges, and other merchandise tied to animation, comic, and game (ACG) culture -2. Companies like Jiufenban (Zhejiang) Printing Co., Ltd. now exclusively produce for popular mobile games like Arknights, establishing themselves as key players in the anime merchandise supply chain -2.

For traditional printing firms like Zhe Jiang Wenzhou Longgang Qiangyi Paper&Plastic Package Factory, this trend represents an opportunity to apply core competencies—precision printing, custom finishing, and quality control—to new, higher-value products.

Sustainability Through Innovation

Longgang's innovation focus extends to environmental responsibility. The city has introduced eco-friendly inks, water-based coatings, and sustainable materials across its manufacturing base -1. Many factories now offer FSC-certified products and recyclable packaging options.

Zhe Jiang Wenzhou Longgang Qiangyi Paper&Plastic Package Factory embraces these practices, offering clients sustainable packaging choices that meet the demands of environmentally conscious consumers. By participating in Longgang's innovation ecosystem, Qiangyi accesses the latest green technologies while maintaining the competitive pricing that factory-direct manufacturing provides.